This article contains useful information for people who are looking to build a website for themselves or for their company/organization. This article is not for people who are looking for information to help them start a web-based-business.
If you're considering about having a website built, it is important for you to have a clear concept of the process before beginning. Your website could be a profitable business enterprise for you, but this can only happen if you've really done your research ahead of time. There are people who begin investing in their new websites before considering each step and end up wasting money on sites that never see fruition. However, with simple planning and research, you can set yourself on the right track toward creating a successful website.
Following are nine tips for website design and promotion to get you started:
Survey the marketplace and research your competitors
Before hiring a web design company, take some time to survey the market and research your competitors. Look at what other sorts of websites are available and see if anyone is doing something similar to your plan. Consider the amount of people running similar websites, as well as how professional their websites look. This should help you figure out what kind of website you want and how much investment it might require.
To help ensure the success of your website, you should begin finding a niche area that you can target. You may be tempted to attract any and all sorts of customers that you can but you'll actually have greater success targeting a very specific demographic. Think extensively about who your potential audience members are and what they would be most interested in. Then, you can begin to develop your website around these ideas.
Decide the functionalities you want for your website
Before you start shopping for a web designer, it is important that your requirements are clear and defined. Clear requirements will help you save time & money and it will also help the web designer offer you a better solution and eventually a better website.
Start by thinking about the kind of mechanisms the visitors should find on your website. If you sell products then your website can have an e-commerce component. If you have articles to share then you get a blog or an article manager. Similarly, if you have pictures then you need a photo gallery. There are many components to choose from and there are many components specifically designed for your industry so think about all the things you want and jot them down somewhere.
Gather content for your website
The term content refers to the text, images, videos, articles or any other information that you want to share through your website. Once you supply the content, your web designer analyzes it and builds your website around it that is why organization of your content is very important.
Although the web designer is the person who knows how to use the content but some guidelines from you can help. For example, you can decide which content is most important for you and the web designer can incorporate it on the homepage so it gets the attention that it deserves. Grading your content in terms of importance can immensely help the web designer in building a functional website for you.
Content for your website can be grouped into a single document or you can supply the content as a bunch of different files. Choose the method which is most convenient for you. Professional companies provide a user-friendly interface/application to guide you through the process of content submission.
Find website designs that you like
Based on some factors (Example: your industry type), a good web designer can choose a design style for you. However, a professional web designer is always interested in knowing your design requirements. To help the web designer, a good approach is to find and share few designs that you like. After that, it is the job of the designer to build something that satisfies all important considerations including your choice of work.
Determine your financial budget
Evaluate how much you can easily invest in your website and start to look for companies in that budget range. It's better to contact a few web design companies in advance, in order to get an idea of general pricing. If the designers you talk to are suggesting that your budget is too low, you may need to raise more income or lower the scale of your vision for the site.
Keep in mind that quality web design is not cheap. Too many people don't put enough money into their web design budget and their sites suffer for it. If you want a website that will look professional and that will really engage your visitors, it's important to set your budget realistically.
Research Before You Choose a Web Designer
Now you're ready to begin looking for a web designing company. Research your options and look for a web design company that has experience in building websites with the functionalities and the design style that you are looking for. Most website design companies keep an online portfolio where you can see examples of their past work and see their design styles. You may also take a look at reviews of designers by doing some searches in Google, Bing, Yahoo etc. Again, it's vital that you remember that quality web design requires an investment on your part. Website design is an area in that you truly get what you pay for.
Before hiring a website design company, ensure that you can communicate well with them. It's also important that you and your website design company are capable of seeing a similar vision so providing a detailed specification will be extremely helpful for which you will be prepared if you followed the 5 previous steps mentioned above.
One last thing to consider is whether you want to acquire website promotions services like "website marketing" & "social media marketing" in the future. These two services are acquired once your website has launched but if you have the budget and you want it done then you should look for a company that offers these services as well.
Communicate your requirements with the web design company
Once you have hired a web design company, share your functionality and design requirements with them. Web designing is a highly technical field so some of your requirements might not be feasible. A good web design company will discuss these things with you so you have to be patient and open to suggestions. However, if there is something you really want then you have to stand your ground and make sure they deliver those things for you.
Launch your web site and start marketing heavily
It is a good idea to have your online marketing strategy in place before you're ready to launch the website. When launch day arrives, you will be ready to begin with a bang and initiate receiving traffic instantly. You might want to write press releases to feature online or through local media. You may also utilize social media marketing to spread the word regarding your website naturally through Facebook and twitter.
You may even be thinking about using Pay Per Click and other advertising sites to develop visitors to your website. Intend to spend some money for the service so you obtain a good influx of traffic which is to be necessary to getting those orders flowing. It can help you to receive traffic instantly, which will help you greatly while you work to spread the word and advertise your website. Even if the visitors you pay for do not buy anything they may well tell others who will. If you want your web site to achieve success, it is important that you get as many visitors as possible. If you are having difficulty getting traffic to your site, it is going to be difficult for you to make any sales.
Allow Money and time for Search Engine Optimization
Pay Per Click is a superb way to help you get started but it's also essential to use search engine optimization, to develop organic traffic to your site. While AdWords will automatically place you at the top of search engine rankings by having an advert you'll have to keep doing that for ever. SEO can help you get to the first page of rankings naturally and eventually you will receive plenty of traffic for free. This will be significant in increasing your traffic and building your site's legitimacy and authority on your subject.
Be certain to budget the time and funds for SEO. It's not cheap and it can take 6-12 months to obtain your page to the first page of rankings for numerous keywords but it will produce a great amount of free traffic when you are getting there. It may cost about $300-$1,000 per month but SEO is truly the ultimate way to start getting consistent traffic. Over time, your SEO efforts will help you build a reliable subscriber base and improve your sales. You're website will now be a true competitor in your niche area and well on it's way to success.
Note: "Website Marketing" and "Social Media Marketing" are highly specialized fields and you should hire a professional to do this for you.
- Always prefer a company over a freelancer
- Say no to Flash – Flash is not good for SEO and it does not work on iPhones and iPads
- Find a company with at least 5 years of experience
- Make certain that the company can give you the functionalities you want
- Prefer CMS over static websites - CMS saves money and allows you to make instant updates
- Creating smallest of websites can take between 5-10 working days (unless you buy a ready-made solution). Be careful if someone tells you otherwise!
Thank you for taking the time to read this article. This article is brought to you by Web Media Tree
. Web Media Tree offers quality website designing and development services. For more information, please visit www.webmediatree.ca